Our Story

At Brilliant Co, we redefine your retail experience. Curated for the customer, we are a one-stop boutique, anchored on a design vision that is innovative and distinct. We seek to deliver an exquisite selection of contemporary designer jewellery, timepieces and accessories - craftsmanship that’s inspired by the syntheses of poetry and form. 

Established in 2005, we bring to the forefront three Australian jewellery brands – Krystal Couture, Bullion Gold and 925 Signature Silver â€“ each exclusively crafted by skilled, dynamic designers using innovative hypoallergenic materials. These brands are coveted for their timeless aesthetic, transitional quality and affordability – statement jewellery for the everyday. To add diversity to your retail experience, discover some world-renowned brands like Michael Kors, Pandora, Swarovski® and Thomas Sabo.

In an evolving retail scene, Brilliant Co embraces change and we are on course to pursue our sustainable ideals, partnering brands with eco-credentials to create a company culture founded on sustainability. Aligned with our customers’ needs and driven by creativity, we champion brands that provide innovative and functional solutions for the modern home. Engineered to reinvent, we are pivoting to integrate health and beauty products, and home accessories customised for diverse lifestyles.

At the core of our mission, we are defined by who we serve, our customers. Family-owned, we devote attention to detail; and strive to inspire and elevate your shopping experience.