Australia's Biggest Black Friday Online Sale 2024

It's that time of year again, folks. Black Friday is upon us, and we're ready to get our hands on all the best deals. Here at Brilliant Co., we’re kicking off the holiday season with the most amazing Black Friday online deals for 2024. All the biggest brands in jewellery, fashion, health & beauty, home & pets, and everything else you can possibly think of. Whether you’re looking to get a head start on your Christmas shopping or just want to treat yourself to something special, we’ve got all your bases covered. With our selection of products from all your favourite brands such as Swarovski, Pandora and more, at prices that are impossible to resist! And don't worry about getting trampled by the crowd, all our Black Friday online deals are available online 24/7! All you have to do is add to the cart and pay, and we'll take care of the rest.

Make your holiday shopping an absolute breeze and grab some cheeky gifts for yourself — all without breaking the budget. Take advantage of this opportunity while it lasts! Don't forget about Cyber Monday 2024, which happens on the following Monday, November 27th, and our Boxing Day sales, which take place on Tuesday, December 26th. You'll have a second chance to grab some fantastic deals for less. Stay tuned for the most unbelievable Black Friday, Cyber Monday, and Boxing Day 2024 sales - all 100% online right here at the nation's favourite online shopping destination.

So, head over to our website now and get ready for a shopping experience like no other! Curious about Black Friday's origins and related details? Check out the FAQ below!

Everything You Need To Know About The Black Friday Online Sale

What is Black Friday?

Black Friday is the day after the Thanksgiving holiday in the United States. It is considered the beginning of the holiday shopping season and is often a day filled with great sales and special discounts. It represents the beginning of the key Christmas shopping season.

Where did the name "Black Friday" originate?

Black Friday originated in the early 1960s, when Philadelphia police reportedly used it to describe the chaos that ensues when large numbers of suburban tourists come into the city to start their holiday shopping, as well as specific sporting events. In due time, Black Friday grew to be linked with promotions and sales

What is the exact date of Black Friday?

Black Friday is celebrated on the 25th of November.

When did Black Friday sales in Australia begin?

The sales last for two days on average and are well-promoted in advance, which allows you to begin preparing your budget well before the actual day happens. In fact, on the actual day of the festival, most retailers will end their sale at 11:59 pm AEDT; but, some of them are likely to extend the discount, so it depends.